Virgin launches industry-leading onboard entertainment system
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A clutch of Holywood stars were on hand to help Virgin Trains launch its revolutionary onboard entertainment system, BEAM, which streams around 200 hours of free entertainment to customers' devices.
We partnered with the Hollywood blockbuster Independence Day: Resurgenceto deliver a red carpet event at Euston Station. Director Roland Emmerich and cast members Liam Hemsworth and Jeff Goldblum turned up to unveil the train wrap, each having a carriage decorated with their characters on the side.
BEAM will give customers access to incredible films, TV episodes, magazines and games, including a selection of classic and new films such as The Wolf of Wall Street, Breakfast at Tiffany’s, Bridesmaids, Theory of Everything and Despicable Me 2 as well as a mix of popular box sets and TV series from House of Cards, Poldark and Fortitude. To keep the kids busy, BEAM will have a separate section for children, playing popular TV shows like Peppa Pig, Ben 10 and Horrible Histories. A selection of leading magazines will also be available, including Newsweek, Men’s Health, Top Gear, Total Film, Hello, Grazia, Living Etc., Ideal Home and Marie Claire.
The industry-leading on-train entertainment service was developed by Virgin Trains in conjunction with GoMedia. The entertainment includes films which are updated monthly and the magazines’ latest issues.
The BEAM entertainment system will be complimentary to all Virgin Trains customers. To access the huge selection of entertainment, customers need to simply download the BEAM app from the Apple or Android app store on their phone or tablet before they get on-board, either at home or by using the free station Wi-Fi. And if the destination arrives before the end of the film, then BEAM will remember exactly where it left off, allowing customers to finish their new favourite viewing on the return leg.
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