At Virgin Trains, we’ve always prided ourselves on being industry-leading, and we’re continuing to do that by launching our new on-board entertainment service, BEAM. It gives passengers access to around 200 hours of TV and film, as well as magazines and games. All they need to do is download the BEAM app from the Apple or Android store before they board one of our trains. It’s also completely free for everyone on board, regardless of whether they’re travelling in First or Standard class, and we’ll be refreshing the content often, putting on four new films a month.

For the launch, we partnered with the Hollywood blockbuster Independence Day: Resurgenceto deliver a red carpet event at Euston Station. Director Roland Emmerich and cast members Liam Hemsworth and Jeff Goldblum turned up to unveil the train wrap, each having a carriage decorated with their characters on the side!