Virgin Trains launches ‘It's A Wonderful Line’ Campaign
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Spreading a message of kindness this Christmas, we have painted the script of iconic festive film ‘It’s A Wonderful Life’ on station platforms from London to Glasgow. Over 7.5km of script has been painted in 14 locations.
Frank Capra’s 1946 film, which is a staple of the Christmas TV schedules, is an uplifting story of family, love, hope, and redemption. But it is also the story of one man’s struggle with a life that hasn’t gone to plan. While the film may be over 70 years old, the message is as relevant now as it has ever been.
Our ‘It’s A Wonderful Line’ initiative has been developed with our charity partner, Rethink Mental Illness, in recognition of how difficult the festive period can be for some, and the positive impact that simple acts of kindness can have.
Rethink Mental Illness has worked with us since May 2017, training our staff in how to deal with mental health issues that they might experience during their working day and in their personal life.
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