“At-Seat Order” catering and return of Seat Picker

Avanti West Coast customers are set to benefit from a new service where they can have food and drink delivered to their seat.

Whilst customers in First Class have always enjoyed being served at their seat, trials have recently taken place on selected Pendolino trains which enable customers in Standard to order food and drink and have it delivered to them.

Customers can log on to the onboard Wi-Fi using their mobile phone, tablet or laptop and then visit the dedicated page in their browser to choose their refreshments.

Payment is through debit or credit cards or PayPal. The order is then delivered to their seat by an onboard Customer Service Assistant.

Avanti West Coast has also tested Click and Collect – giving customers the option to choose food and drink at their seat before collecting from the onboard shop. Those using this will get a notification by text when their order is ready to collect.

Meanwhile, customers will also benefit from the return of Seat Picker later this month, allowing them to pick the seat in which they wish to sit. For the time being, this will only make seats available that align to socially distanced Covid-19 restrictions.

The Seat Picker function is being made available for customers on desktops and then this will be rolled out to customers using our app early in the New Year. This has been done as part of the move to the new PICO booking engine which will enable far greater functionality when booking Avanti West Coast journeys.

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