Championing diversity with children’s book donations

Avanti West Coast has donated hundreds of books to primary schools along its route to encourage children to read and help them learn about diversity.


Working with Little Box of Books - a children’s book company that find representative, inclusive books from a diverse range of authors – the train operator has gifted hundreds of titles to 18 schools local to the West Coast Main Line. 


Boxes containing 100 books that reflect society were delivered to primary schools in London, Birmingham, Stafford, Stoke-on-Trent, Crewe, Holyhead, Runcorn, Macclesfield, Manchester, Wigan, Preston, Glasgow, and Edinburgh ahead of World Book Day 2023.


The donations are designed to get young people reading, while giving them access to literature that represents society.


This is the second year Avanti West Coast has teamed up with the children’s book company to give pupils the opportunity to read. It is part of its commitment to engage with 4,000 pupils through its School Programme, which aims to connect those from different ethnicities and disadvantaged backgrounds to opportunities.


To help children celebrate World Book Day, Avanti West Coast staff will read to children from the selection of books as part of sessions being held at schools and its stations.


You can find the full press release here.