We continue to focus on supporting our people, who are doing an incredible job during these very difficult circumstances. In August, we launched Live Proud, our inclusion initiative which shapes every aspect of our business – from recruitment to development and the welfare of our workforce. We marked this with the launch of the UK’s first fully wrapped Pride train entirely staffed by an LGBTQ+ crew. After Covid-19 forced the cancellation of Pride events across the country, which Avanti West Coast had planned to support, we covered one of our iconic Pendolinos with the progressive Pride flag.
The train was wrapped in the most recent iteration of the Pride flag which sees the addition of the colours black, brown, light blue, pink and white to bring people of colour, transgender people and those living with or who have been lost to HIV/AIDS to the forefront, highlighting Avanti West Coast’s progressive commitment to diversity and inclusion.