‘Feel Good Travel’ campaign launched with Turbo the Turtle
On 20 August, Avanti West Coast unveiled a new, fun campaign titled ‘Feel Good Travel’ aimed at encouraging people back to rail.
The highlight of the campaign is Turbo, a rollerblading turtle, whizzing around on rollerblades through key Avanti West Coast destinations.
The new campaign includes a 60-second television advert and also appears on video-on-demand, out-of-home sites, radio, in print and digital media.
The majority of filming for the advert took place in and around Manchester with a selection of rural shots in the village of Castleton. The final scene shows one of Avanti West Coast’s iconic Pendolinos crossing Twemlow Viaduct in Cheshire.
Kate Squires, Marketing Director at Avanti West Coast said: “We really want to inject a feel-good vibe when people think about travelling with us. That’s the purpose of this campaign.”
You can find the full press release and the video of the advert here.