Be Safer Together – A Message from Our Managing Director 

At Avanti West Coast, safety is the foundation of how we operate and the lens through which we make every decision. Strong processes and systems will always matter, but Be Safer Together reflects something deeper: our belief that safety is ultimately shaped by people - the choices we make, the habits we form, and the way we look out for one another across the network. 

A campaign rooted in real experience  

Our new Be Safer Together campaign was launched with a film which brings together colleagues from across Avanti West Coast, sharing honest reflections on the everyday actions that help keep our teams and customers safe. These insights, often simple, always meaningful, highlight the human behaviours that underpin a strong safety culture. 

We are grateful to everyone who contributed, including our partners at Alstom, Amulet, Network Rail and British Transport Police, whose involvement helped ensure the film reflects the reality of frontline operations across our shared environment. Their collaboration has been invaluable, and we look forward to the continued support of our stakeholders as the wider programme progresses. 

Why this matters 

Rail is a fast‑moving, complex environment. Even with robust controls in place, small lapses can escalate quickly. Be Safer Together focuses on the behaviours that make a significant difference: taking a moment to reassess a task, pausing before manual handling, or checking in with a colleague who may be tired or distracted. These actions strengthen our collective safety culture and support the wider industry ambition to reduce harm and improve resilience. 

A long‑term commitment 

The film marks the start of a 12–18‑month behaviour‑change campaign designed to build consistency, confidence and shared responsibility across all roles. Over the coming months, we will introduce tailored communications for each internal audience  to help colleagues embed safer ways of working in their day‑to‑day roles. This is a long‑term commitment and by reinforcing behaviours over time and adapting our approach for different teams, we aim to create lasting cultural change. 

Working together for a safer railway 

Our commitment is clear: every colleague, contractor and customer should go home safe, every single day. By continuing to work closely with our partners and stakeholders we can strengthen the safety culture across our shared network and champion safer ways of working for the long term. 

Together, we can build a railway where safety is lived, supported and owned by everyone.