Supporting flood hit communities
At the end of January, we announced a partnership with VisitEngland, as part of their ‘Love the North’ campaign, to encourage people to travel to regions affected by the floods.
The £1m Love the North campaign was funded by Central Government to promote staycations across flood-affected regions of England. As part of the partnership, we are offering 30% discount on Off Peak Advance fares to destinations in the affected areas on both the East Coast and West Coast Mainlines, to show support for the local communities and businesses. The offer is available for travel from mid February – mid May and has been available to book for three weeks (Tuesday 9 February – Tuesday 1 March).